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Mission Skincare Makes the Big Leagues

Signs deal with Major League Baseball to pitch new sunscreen.

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By: TOM BRANNA

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Mission Skincare has signed a deal with Major League Baseball Properties, which could be a run marketing effort as it rolls out its new Anti-Sting SPF 30+ Facesticks, SPF 15 Lip Balms and a Kids All-Sport Continuous Spray SPF 50+. The New York-based brand—which was co-founded by more than a dozen of the world’s greatest athletes, including MLB All-Star David Wright of the New York Mets—will be conducting promotions emphasizing product awareness. The deal is the company’s fir...

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